Shalloway | Moselle PSW 754

Warm Planks Heat Up Hardwood

In her article What’s Hot in Hardwood, Madison Martorano from Floor Covering Weekly looks at what’s trending in the hardwood category! From  colors to widths, we’ve got you covered for the hottest hardwood flooring on the market!

Key Points:

Warmth, neutrals and wide & mixed widths– all of these features have emerged within the hardwood category as strong trending contenders. We’ve broken them down for you below:

• Warmth: Adding warm tones to gray planks gives a modern twist to a popular color category. 
• Wider and longer planks, along with mixed widths: These qualities really showcase the natural qualities of wood, making them a top choice for the consumer. 
• Neutral tones: Light neutral tones have been a consistent favorite, featuring tans, browns and beiges. Easy to pair with any interior, they also showcase wood’s natural qualities.

How we’re doing it well:

Shalloway:

The Shalloway collection has a wonderful warmth to it. Its light neutrals and grays tones radiate with a beautiful tonality that adds a trendy spark to this classic floor. This European Oak floor is sure to impress!

Product Information:

• 3/8” x 7.5”x RL to 74’
• 6 Plank Colorations
• Micro Bevel 
• Amceric® Finish
• Wirebrushed
• Sliced European Oak

See Shalloway in all colors here.

See the article here.

At A Glance | Industry News

Wonderfully Waterproof

In her article The wonder of waterproof, Kacey Perinelli from Floor Covering Weekly looks at the popularity of the rigid core flooring category, and at how their waterproof promise has driven their growth. Our own Lindsey Nisbet, Director of Marketing at EarthWerks®, is interviewed.

Key Points:

The word ‘waterproof’ resonates with the consumer – and not only for its waterproof qualities. ‘Waterproof’ has become a consumer buzz word that provides the home owner with peace of mind that their floor with be durable and something that can grow with them and accommodate their busy lifestyles.

Lindsey Nisbet was interviewed to say, “Ensuring our go to market strategy includes waterproof products is a must. This feature has become a staple in floor covering selections due to its enhanced performance and low-maintenance capabilities.”  

How we’re doing it well:

EarthWerks® Sherbrooke® Plus:

Sherbrooke® Plus is a gorgeous Waterproof plank, and part of the EarthWerks® Core Collection of Waterproof products. This floor is easy to maintain, and also comes with a cushion backing for supreme comfort underfoot and enhanced sound resistance, so you can have peace of mind on even your busiest of days!

Product Information:

• 7″ x 48″
• 12 Plank Colorations
• Micro-Bevel Edge
• Tuff Shield Finish
• Cushion Backing

See Sherbrooke® Plus in all colors here.

See the article here.

At A Glance | Industry News

EarthWerks® Stadium™ Plus XL | Victory – STX 6906

Innovating and Dominating

In her article Resilient flooring continues to dominate, Kacey Perinelli from Floor Covering Weekly looks at how the resilient flooring category, specifically rigid core products such as WPC and SPC, have taken off and are trending upwards – dominating the flooring market. Our own Jason Train, Vice President of Supply Chain at Swiff-Train, is interviewed. 

Key Points:

Something that has made and continues to make resilient and rigid core flooring such a sought-after product is its unique capability solve problems that have plagued the flooring industry through its technological innovation. From ease of installation, to waterproof planks, resilient flooring has seen success from home owners who are looking for floors that offer qualities that are customizable to their own lifestyles.

Jason Train was interviewed to say:

“We want to find solutions to our customers’ needs. Whether it’s sound suppression or the need for non-acclimated installs, we have options for those demands. Enhancing our assortment with the latest in design, style, new colors and technologies for all LVT categories, including SPC and WPC, is how we continue our growth in the LVT business.” 

How we’re doing it well:

EarthWerks® Stadium™ Plus XL:

The Stadium™ Plus XL collection from EarthWerks® is a win for rigid core flooring with its easy to install SPC click planks! This high-performing flooring is waterproof, with a cushion backing for supreme comfort under foot! Choose Stadium™ Plus XL, and touch down on beautiful floors today!

Product Information:

• 9” x 60”
• 8 Plank Colorations
• Painted Bevel
• Tuff Shield Finish
• Embossed in Register
• Cushion Backing

See Stadium™ Plus XL in all colors here.

See the article here.