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Excess pushes Innovation

At A Glance | Industry News

EarthWerks® | Stadium™ Plus – Homecoming STP 6704

Excess pushes Innovation

In her article, “Resilient: State of the industry—Category thrives despite tariffs, oversaturation,” Lindsay Baillie from Floor Covering News delves into the resilient flooring category at what she describes as the ‘saturation point.’ However, instead of hindering the category, it’s pushing the innovation of this flooring forward. Our own Tommy Junker, Business Unit Manager at Swiff-Train, is interviewed.

Key Points:

LVT, WPC, and SPC are driving the innovations within the resilient flooring category. The demand for increased offerings is growing, with the ultimate goal of giving the consumer a more customized floor to fit their lifestyle – pushing the category to offer versatility, durability, performance, and aesthetic. With the growth of this category, the increase in tariffs cannot be ignored, going up from the original 10% tariff, to now 25%. However, this increase has only shown how strong the resilient flooring category is, as well as it’s increased demand.

Tommy Junker is interviewed to say, “We have continued to see double-digit increases in resilient sales. We attribute this growth to the popularity of the rigid category at retail but also to our non-Chinese, entry-level, glue-down business. With so many increases coming from products out of China, we have been able to stay at or below market by sourcing from countries such as Korea and Taiwan.”

With no signs of slowing down, the resilient flooring category is seeing greater demand in the the multi-family channel—from office spaces and club houses to corridors and units.

 

How we’re doing it well:

EarthWerks® Stadium™ Plus

EarthWerks® Stadium™ Plus is a beautiful collection of 7” x 48” planks in 4 different colors. This collection is embossed in register which means you can feel the texture of the plank, furthering its hardwood aesthetic. This waterproof plank is durable and a perfect addition to any space.

Product Information:

Stadium™ Plus

  • 7” x 48”
  • 4 Plank Colorations
  • Painted Bevel
  • Premium Lifetime Residential/30 Year Commercial Wear Limited Warranty
  • Tuff Shield Finish

See Stadium™ Plus in all colors here.

See the article here.

Now Trending – Luxury Vinyl Flooring!

At A Glance | Industry News

EarthWerks® | Chassis® – Motorcoach CHA 7481

Now Trending – Luxury Vinyl Flooring!

In her article, “Understanding a category,” Lauren Moore from Floor Covering Weekly reviews the category of Luxury Vinyl Flooring and how it has experienced a recent explosive growth. Our own Lindsey Nisbet, Director of Marketing at EarthWerks®, is interviewed for an in-depth view into this category.

Key Points:

Luxury Vinyl Flooring comes in tile form, (LVT: luxury vinyl tile), and plank form (LVP: luxury vinyl plank). This category has seen immense growth over the last few years, and in 2017 the LVT dollar sales jumped up 28.3%. As it gains popularity with both the consumer and manufacturer, it further drives the innovation of this category. Lindsey Nisbet was interviewed to say, “LVF has morphed into a category with so many subcategories, suitable for all segments and installation needs. With a product that started as a self-stick and glue down tile, the technology advancements within this category have created an option for anyone. LVF is no longer just another vinyl flooring option. LVF is a high-Performance flooring category that can stand up to life. LVF is waterproof, easy to maintain, affordable and looks incredible.”

With it’s versatility and durability, this flooring category has become a major player in customizable flooring.

How we’re doing it well:

EarthWerks® Chassis® Pro

EarthWerks® Chassis® Pro is a beautiful collection of 4 planks and 2 tiles. This combination of grey neutrals and deep chocolate colors will give your room an elegant touch, while catering to the high-performance needs of a high traction area.

Product Information:

Chassis® Pro

  • 7” x 48” (plank) and 18″ x 18″ (tile)
  • 4 Plank Colorations, 2 Tile Colorations
  • Square Edge
  • Premium Lifetime Residential/30 Year Commercial Wear Limited Warranty
  • Tuff Shield Finish

See Chassis®  Pro in all colors here.

See the article here.

Flooring that makes a Statement

At A Glance | Industry News

EarthWerks® | Portia® – Tudor POR 731

Flooring that makes a Statement

In her article, “Flooring sets the tone for interior designers,” Kacey Perinelli from Floor Covering Weekly speaks with interior designers to discover how choosing the right flooring plays a major role in the creation and design of the perfect room.

Key Points:

Flooring acts as the base of all designs and helps to cement the aesthetic that the consumer is looking for. When looking to design the perfect spaces, designers will look towards the things that inspire their clients, such as where they like to travel and what activities they enjoy, to help to bring those elements into their spaces. Now, with the growth of the resilient flooring category, designers are also able to look into lifestyle to make a truly customized space for the consumer. 

How we’re doing it well:

EarthWerks® Portia®

We’ve created a mood board that brings the outdoors, inside. Our Hiking in Autumn board displays the rich red wood tones of Portia, that reflect the joys of the outdoors, and the glow of sunlight on the trees. EarthWerks® Portia® is an elegant collection of Luxury Vinyl planks. These planks come in six different colorations – three deep neutrals and three bright tones, all with a hint of warmth to give your space a comfortable luxurious feel.

Product Information:

Portia®

  • 7” x 48”
  • 6 Plank Colorations
  • Beveled Edge
  • Premium Lifetime Residential/30 Year Commercial Wear Limited Warranty
  • Tuff Shield Finish

See Portia in all colors here.

See the article here.

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