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Luxury Vinyl Plank
Chassis | Lakewood PRC554
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Luxury Vinyl Plank
Halden | Vista - HDN 764
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Elegant Hardwood
Calico | Autumn Leaf - CAL 363
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Now Trending – The Remodel

At A Glance | Industry News

Big Sky | Helena – BIG 501

 

Now Trending – The Remodel

In their article “2019 Houzz & Home Study: Kitchen remodel surges,” Floor Covering Weekly reviews the Houzz & Home survey with more than 140,000 U.S. respondents to track the trends in popular home renovations.

 

Key Points:

This study tracked that kitchen remodels, which are the most popular home renovation, jumped 27% in the past year. The survey showcased that not only was 2018 a strong year for home remodeling, but that it is trending upward for 2019. With the most prominent group of remodelers being a combination of Baby Boomers and Gen Xers, who tend to invest in their home instead of moving to a new one.

 

How we’re doing it well:

EarthWerks® Big Sky:

Remodel with the timeless beauty and investment of hardwood. Are you looking to add some energy into your home? EarthWerks® Big Sky collection contains five beautiful colors that all contain a stunning depth of graining that will reinvigorate any room!

Product Information:

  • 3/8” x 5” x RL to 48”
  • Rotary Peeled Birch
  • 5 Plank Colorations
  • Hand Scraped
  • Tuff Shield® Coating

View Big Sky in all colors here.

See the article here.

The Ultimate Luxury

At A Glance | Industry News

 

The Ultimate Luxury

In her article “The Life of Luxury,” Sharyn Bernard takes a look at what makes the luxury consumer form loyalties to a brand.

 

Key Points:

Whether you’re looking for Hardwood or Laminate, the main component that draws the luxury consumer to products is the service and unique experiences that a brand offers. The internet has made a huge impact on the luxury market; and as the marketing landscape expands online, it becomes more and more apparent that the ultimate luxury item is the consumer’s time.

 

How we’re doing it well:

Our Room Visualizer on EarthWerks.com:

To further help you find the floor of your dreams, we’ve created a room visualizer to let you place our flooring into your space, instantly! Find the perfect match, and save time doing it!

You can search color, installation type, format, warranty , design style and color description.

With all of this at your fingertips, you’ll feel positively luxurious!

 

Visit our Visualizer here.

See the article here.

Confidence in LVT

At A Glance | Industry News

Halden | Canal HDN-761

 

Confidence in LVT

In her article “Successful sales of LVT,” Kacey Perinelli reviews the commercial side of the LVT business, and how at the end of the day, it’s the confidence that sales people have in Luxury Vinyl Tile that is making it a success on the sales floor.

 

Key Points:

Ease of installation, durability, and design are just some of the aspects that make LVT stand apart in the flooring market. Consumers are becoming more knowledgeable about it’s features, but the driving force behind it’s growth comes from the sales floor. LVT is a versatile product that is able to adapt to the lifestyles and limitations of the consumer’s homes, making it not only a smart choice, but a confident one.

 

How we’re doing it well:

EarthWerks® Halden®:

This beautiful collection has four colors of stunning planks in elegantly modern, deep neutral tones. These Luxury Vinyl Planks are durable, and come in an extra long 60″, creating a modern look in any space.

Product Information:

  • 7.25″ x 60″
  • 4 Plank Colorations
  • Beveled Edge
  • Tuff Shield® Coating

 

View Halden® in all colors here.

See the article here.

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