SPC, WPC, and Worry-Free!
At A Glance | Industry News
EarthWerks® | Sherbrooke® – Esperanza SHB 2172
SPC, WPC, and Worry-Free!
In her article “Today’s hard surface offering stand up,” Kacey Perinelli from Floor Covering Weekly looks into the harder side of resilient flooring – WPC and SPC.
Key Points:
The market for WPC and SPC has grown as technology has enabled it to be customized to the unique customer experience. SPC and WPC flooring is a durable product that offers waterproof and scratch resistance qualities that make it much easier to maintain. As technology has grown to enable these floorings to mimic hardwood, both WPC and SPC have become prime choices for busy households.
How we’re doing it well:
EarthWerks® Sherbrooke®
Sherbrooke® is a gorgeous waterproof plank with a beveled edge to enhance its real hardwood look. This durable plank has a waterproof core to ensure easy maintenance. Live worry-free, on this amazing WPC!
Product Information:
- 7″ x 48″
- 8 Plank Colorations
- Beveled Edge
- Tuff Shield® Finish
See Sherbrooke® in all colors here.
See the article here.
Hardwood’s Here to Stay
At A Glance | Industry News
EarthWerks | Timberland – Thistle TMB 376
Hardwood’s Here To Stay
In her article “Hardwood hangs in there: Statistical Report 2019,” Morgan Bulman from Floor Covering Weekly looks at hardwood as a whole and dissects how new lookalike options have changed the face of the marketplace.
Key Points:
Hardwood has seen a decline, from 13.7% of the market share in 2017, to 13% in 2018.
As the technology surrounding the durability and aesthetic of resilient flooring has grown, more people are drawn to products such as WPC and SPC as an alternative to Harwood’s opening and mid-level offerings.
However, even with this growth in options, hardwood remains at the core a product that the consumer is still looking towards for their homes as a high-value, long lasting product.
How we’re doing it well:
EarthWerks® Timberland
This beautiful plank celebrates the natural qualities that make hardwood shine. Naturally occurring splits, knots and burls are prominent design elements of Timberland plank.
Product Information:
- 1/2″ x 3″ & 7″ x RL to 72″
- 6 Plank Colorations
- Rotary Peeled American Hickory
- Tuff Shield® Finish
See Timberland in all colors here.
See the article here.
See the full hardwood statistical report here.
Crunching the Numbers
At A Glance | Industry News
EarthWerks | Camden – Wharton CMP 613
Crunching the Numbers
In her article “The numbers speak volumes,” Floor Covering Weekly’s Amy Rush-Imber gives an in-depth overview of Floor Covering Weekly’s 27th Annual Statistical Report.
Key Points:
The reigning champion of the marketplace is resilient flooring, specifically LVT. The growing technology surrounding this category of flooring has made this innovative product able to take on the challenges of the consumer’s lifestyle. Durable, and able to successfully imitate hardwood, it is a top performer.
Ceramic and porcelain tile for floors and walls have also gained a significant market share.
Another notable category, is the growth of area rugs – a trend which is tied closely to the increase of hard surface flooring in homes. Consumers are looking to soften their hard spaces with these accent pieces.
How we’re doing it well:
EarthWerks® Camden
Camden is a stunning Luxury Vinyl Plank. The tonality and subtle hues within these planks make them look both natural and beautiful. Treat yourself to this relaxing and luxurious resilient plank.
Product Information:
- 6″ x 36″
- 5 Plank Colorations
- Square Edge
- Tuff Shield® Finish
See Camden in all colors here.
See the article here.
See the full statistical report here.
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