At A Glance | Industry News

EarthWerks® | Prairie View –  Ginger PRV- 451

The Value of Hardwood 

In her article Hardwood sets sights on reclaiming lost share, Morgan Bulman from Floor Covering Weekly reviews how the hardwood category is evolving in order to reclaim its place in the market with the other fast growing flooring categories.

Key Points:

Hardwood finds itself directly competing with the rigid flooring category, whose resiliency has made it a fast growing favorite. However, despite sharing the market with rigid core flooring, consumers have shifted to mid to upper end hardwood products, viewing it as a high value item for their homes. The National Wood Flooring Association (NWFA) also seeks to educate those about the benefits of hardwood, stating the below:

– It is environmentally-friendly (it is made from a renewable and sustainable raw material.)

– It is healthy (it improves indoor air quality.)

–It is durable (it can be refinished).

– It is a good investment (it increases home values.)  

How we’re doing it well:  

EarthWerks® Prairie View

Prairie View from EarthWerks® is a stunning multi-width collection with 4,” 5,” and 6″ widths. This collection of American Hickory hosts an array of deep and bright wood tones. It’s random widths micmic those seen in historical floors, while it’s soft, hand-crafted surfaces lend itself to subtle textures, giving all of your spaces an authentic, natural touch.

Product Information:

• 3/8″ x 4,” 5,” 6″ x RL up to 72″
• 7 Plank Colorations
• American Hickory
• Pillowed Edge
• Tuff Shield Finish

See the article here.

See Prairie View in all colors here.

At A Glance | Industry News

Parkhill EIR Plus | Otter – PKH 382

The bright future of Rigid Flooring

In her article Rigid core’s latest and greatest, Morgan Bulman from Floor Covering Weekly looks back at the innovation that grew this flooring category in 2019, and at the proposed impact that it will have on the market looking into 2020.  

Key Points:

With the technological advancements of the rigid core flooring category, SPC (Solid Polymer Core) and WPC (Waterproof Core) flooring have both seen major growth. These flooring categories have advanced to create a custom experience for the customer’s lifestyle – with easy installations and waterproof durability. As visuals continue to look more and more like hardwood, the catergory is forcasted to continue it’s growth into 2020.  

How we’re doing it well:  

EarthWerks® Parkhill EIR Plus

We’ve combined beauty, durability, and sound reduction into our new EarthWerks® Plus collections! The Parkhill® EIR Plus collection pushes this innovation with it’s waterproof core, as well as it’s Embossed in Register texture, to give it the look and feel of real hardwood. It also has a 1mm IXPE cushion backing for enhanced sound reduction, so you can Live LOUD with floors that will keep it quiet!  

Product Information:

• 7” x 48”
• 4 Plank Colorations
• Beveled Edge
• Tuff Shield Finish

See the article here.

At A Glance | Industry News

A Message from Shane Calloway,

President & CEO of Swiff-Train Company:

It is with mixed emotions that we advise that after a combined 167 years of service, Kenny, L. A. and Jeffrey Train will retire from the Company on December 22, 2019. On the one hand, all of us at Swiff-Train gratefully acknowledge and thank them for their many contributions they have made to the company. We would not be where we are today without their dedication and leadership over these past 59 years. On the other hand, we wish them the very best as they enter the next chapter of their lives.

Please note that we have transferred their duties to many other qualified associates who we are confident will continue to give you the same level of service just as the brothers have provided for so many years. Please join me in extending our sincere thanks to Kenny, L. A. and Jeffrey and our best wishes to them in the years ahead.

Best regards,

Shane Calloway

President & CEO Swiff-Train Company