EarthWerks® Hardwood and Navy tones – A perfect pairing!
At A Glance | Industry News
EarthWerks® | Country Oak – Praire CTO 773
EarthWerks® Hardwood and Navy tones – A perfect pairing!
Floor Covering Weekly has published Sherwin Williams paint color of the year, Naval SW 6244! This deep color pairs wonderfully with a neutral to bright wood finish, for a luxurious interior.
Key Points:
When looking to the future, Sherwin Williams looks toward the bold. They’ve picked this Navy tone to encapsulate both serenity and confidence. Paired with our bright wood, and accompanied by gleaming metals and soft leather, you have a contemporary, relaxing space that will stun with its peaceful elegance.
How we’re doing it well:
EarthWerks® Country Oak
EarthWerks® Country Oak is an inviting collection of European White Oak. This hardwood comes in six different neutral and bright wood colorations that pair perfectly with any styling – whether casual, contemporary, country, or urban chic! The contrast of navy tones with this European White Oak plank enhances its natural qualities and creates a relaxed, confident elegance.
Product Information:
Country Oak
- 1/2″ x 7.5″ x RL to 82″
- 6 Plank Colorations
- Micro-Beveled Edge
- European White Oak
- Tuff Shield Finish
See Country Oak in all colors here.
See the article here.
WPC – Exceeding the Consumers’ Expectations
At A Glance | Industry News
EarthWerks® | Parkhill® EIR – Lakepoint PKH 352
WPC – Exceeding the Consumers’ Expectations
In her article “Consumers drive demand for waterproof flooring,” Kacey Perinelli from Floor Covering reviews how Waterproof flooring has taken the marketplace by storm, making it a competitive feature that the consumer looks for when choosing their perfect flooring match. EarthWerks® own Lindsey Nisbet, director of marketing, is interviewed to highlight the trends in the flooring landscape.
Key Points:
The consumer is driving the innovation of this flooring category, as they look for a low-maintenance and hassle-free floor that will live up to the demands of their lifestyle. From kids, to pets, to high traffic, Water Proof Flooring (WPC) is now in high demand. However, it’s not only because of it’s waterproof qualities. “Performance plays a big part of product selection, and based on the sector needs, waterproof may play a lesser or greater role in the selection,” said Lindsey Nisbet, director of marketing for EarthWerks. She added, “Life happens, and life demands a durable, low maintenance floor.” Luxury vinyl flooring offers consumers easy maintenance.”
How we’re doing it well:
EarthWerks® Parkhill® EIR Parkhill® EIR is a beautiful collection of neutral toned, waterproof planks. This elegant flooring is embossed in register to give you a realistic depth of graining and hardwood appearance, with all of the durability of Waterproof Flooring.
Product Information:
Parkhill® EIR
- 7” x 48”
- 6 Plank Colorations
- Beveled Edge
- Embossed in Register
- Tuff Shield Finish
See Parkhill® EIR in all colors here.
See the article here.
Must Have Hardwood Trends
At A Glance | Industry News
EarthWerks® | Escalera – Belgian ESC 753
Must Have Hardwood Trends!
In her article “12 Color Trends for Hardwood Floors,” Lucia Tonelli from Elle Décor, a sister publication of Floor Covering Weekly, spoke with 14 top designers to determine what they look to for stains and styles when it comes to choosing the perfect hardwood floor.
Key Points:
Of the designers interviewed, though hosting different preferences of shades of plank, seemed to almost unanimously choose White Oak as their preferred choice for hardwood! The designers looked towards tones that could be seen as neutral against their spaces, allowing them the versatility of creating upscale or relaxed stylings.
Below is the list of trends:
- European White Oak
- Dark Charcoal
- Cool Brown Walnut and Yellow Oak
- Unstained White Oak
- Graphite Hardwood
- Light Unstained Hardwood
- Brown Stained Oak
- Soft-Hued Wide Plank Hardwood
- Grey-Toned Hardwood
- Blonde Hardwood
- Rift Cut White Oak
- Patterned Natural Oak
How we’re doing it well:
EarthWerks® Escalera
Escalera is a beautiful European White Oak with 6 natural colorations that give it a perfect neutral look that accentuates its character marks, knots and spits that are fully filled to provide a surface that has abundant natural beauty yet is easy to care for and maintain.
Product Information:
Escalera
- 3/8” x 7.5” x RL up to 74”
- European White Oak
- 6 Plank Colorations
- Micro-Bevel Edge
- Tuff Shield Finish
See Escalera in all colors here.
See the article here.
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