At A Glance | Industry News
EarthWerks® | Tavern™ Plus – Pilsner 502CB
Standing out in the Crowd
In her article Resilient’s sea of sameness, Kacey Pernielli from Floor Covering Weekly looks into the saturation of the resilient flooring marketplace, and how differentiation is key in making products stand out amongst the crowd. Our own Lindsey Nisbet, Director of Marketing, is interviewed.
Key Points: Resilient flooring is a category that has, and continues to, show incredible growth. With this growth we begin to see the issues in potentially overwhelming the customer. Lindsey Nisbet talks about how EarthWerks® is differentiating themselves below: “We have made it a goal to make our line easy to communicate to our customer base and the end user. We have grouped both our WPC and SPC in our Waterproof Core collection — rigid, waterproof planks and tiles that withstand the elements of life. All of our Core products and dry back LVT/P (luxury vinyl tile/plank) options are interchangeable in all of our merchandising vehicles for easy placement and flexible offering.”
How we’re doing it well:
EarthWerks® Tavern™ Plus
One of our newest products in the Waterproof CORE collection is Tavern™ Plus. This Solid Polymer Core plank comes in 6 beautiful colorations, with subtle highlights to create a natural wood appearance. Tavern™ Plus also comes with a cushion backing for Enhanced Sound Reduction so you can Live LOUD!
- 7” x 48”
- 6 Plank Colorations
- Tuff Shield Finish
See the article here.