Parkhill EIR Plus | White Fang PKH 381CB


The Creativity and Technology of Vinyl Flooring

In her article Vinyl Visuals, Kacey Perinelli from Floor Covering Weekly looks at the continued growth in technology behind Luxury Vinyl Flooring, and how these advancements, such as embossing and high definition printing, have pushed the category forward to become a major competitor in the flooring marketplace. Our own Lindsey Nisbet, Director of Marketing at EarthWerks®, is interviewed.  


Key Points:

With technological advancements, Luxury Vinyl Tile and Plank are able to look very similar to their hardwood and tile counterparts. Advancements in printing enable these products to be on the forefront of creativity, as companies expand upon their collections.

Lindsey Nisbet was quoted to say, “As we develop our new collections, it’s great to see how vinyl plank has advanced over the years. We’ve gone from a ‘sea of brown’ to an exciting, fresh line of grey tones, whitewash, multi-plank, unlimited shades of everything in between, and beyond.”


How we’re doing it well:

EarthWerks® Parkhill® EIR Plus:

The Parkhill® EIR Plus collection is embossed in register to create an enhanced texture that looks like real hardwood. This durable collection of waterproof planks come in 8 stunning colorations, with subtle tonality that embrace the natural shades of wood.


Product Information:

  • 7″ x 48″
  • 8 Plank Colorations
  • Embossed in Register
  • Click Floating Floor
  • Tuff Shield Finish
  • Cushion Backing

Check out Parkhill® EIR Plus in all colors here.

See the article here.


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