Style Shown: Sherbrooke Plus | Linnen  SHB 2170 CB

 

The Buyer and the Buzzword – Waterproof Sells Floors

In her article Why choose waterproof and water-resistant floors, Kacey Perinelli from Floor Covering Weekly reviews how ‘Waterproof’ has become a consumer buzzword, and how that buzzword is leading to flooring sales.

 

Key Points:

Waterproof has become a word that the consumer associates with worry-free floors. Many of the attributes that come with a waterproof plank, such as durability, scratch-resistance, and easy-maintenance give this flooring category the promise of high-performance and peace of mind. From pets, to growing families, these floors offer a more customizable experience, sized to fit their lifestyles. 

 

How we’re doing it well:

EarthWerks® Sherbrooke® Plus:

The Sherbrooke Plus collection hosts a beautiful array of 12 waterproof and scratch-resistant planks, perfect for a worry-free home-office space! Sherbrooke Plus also comes with our cushion backing for supreme comfort underfoot, and enhanced sound reduction!

Product Information:

  • 7″ x 48″ Planks
  • 12 Plank Colorations
  • Waterproof!
  • Tuff Shield Finish
  • Cushion Backing

Check out Sherbrooke Plus in all colors here.

See the article here.

 

 

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