TRENDING – Natural Hardwood

At A Glance | Industry News Calico | Autumn Leaf - CAL363 TRENDING - Natural Hardwood In her article “What’s happening in hardwood,” Morgan Bulman tracks the trends in hardwood. At a time when there are so many strong imitation products, hardwood flourishes by positioning itself as a luxury product, and highlighting its best feature—natural wood.   Key Points: With products such as LVT, hardwood needs to push focus onto what it does best – promoting the clean, subtle textures and bright neutral tones that set them apart.   How we’re doing it well: CALICO The Calico collection hosts a variety of neutral and bright, natural tones that make it stand out among the competition. A duality of contrasting forces in a single entity, Calico expresses contrast similar to the onset of daybreak and the close of day at dusk. Shifting between forms allows strength in light or recuperative rest in darkness. Featuring vividly contrasting colors, multiple species, varied textures and alternating widths, this collection draws strength from these differences...
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